When Facebook Is Down, People Wake Up

With Big-Tech censoring content, canceling official government video-streams from Ottawa, letting a sitting U. S. President “disappear” in D. C. in broad daylight by blocking him from platforms, or acting like an Orwellian Ministry of Truth by “deciding” if some science is “right” or not (without being competent scientists, of course), user backlash is growing against mainstream “social” platforms and people are leaving these increasingly infamous platforms in droves. Still, there is a lot going on on there, and it may take a long time until mainstream “social” media has run its course — but it increasingly looks like these mega-websites are quickly losing a good part of their popularity.

The perfect time for Facebook to go on the blink — just right to let all of its users try out in real life how it feels when Facebook simply “isn’t there”.

As marketers, we want to look at the business, advertiser, and content-creator side of things here in particular.

For many businesses, Facebook and other big “social” media sites have become something of a necessity: they have a presence there (sometimes their main, or even only, web presence or internet storefront), they use the platform to find new customers (through ads or through posts and resulting organic traffic), and they may even rely on Messaging for communicating with their customers or wider audience. So what if Facebook is down — as it was just recently (October 04, to be exact) — and none of the above are available for hours on end (or even longer)?

Some people ask, “Can businesses even operate while Facebok is down?” or “Can essential business functions be performed elsewhere?” The answer is, of course, a resounding Yes. Honestly though, there are apparently many people — even including business owners — out there who do not even know anymore that the world has done just fine before Facebook even was launched — or that people can (and have to) actually eat when pre-packaged chicken wings are not in the freezer section and microwave ovens are down during a power failure.

This is how far we have come these days. It hurts, but comments like the above show that this is true.

So let us briefly reiterate the most common and simple solutions to turn to for business continuity and much better features anyway — completely free from Facebook or, in fact, any other big-tech platform from Google Ads to Twitter or WhatsApp to YouTube…

[to be continued…]